Whether you use your business plan to attract investors, partners or suppliers for a company set up in UAE or a business set up in Dubai, never forget that the goal of the proposal is to convince them that your idea makes sense. For investors, it's important to see that your business is more than just a suggestion on a cocktail napkin; it is a real viable business. Investors are looking for information to help them understand your business without too much hassle. You want to understand the value your business can bring to customers, the process by which your customers will decide to buy from you and the user experience that sets you apart from competitors. Read further the tips to create a compelling proposal.
Summary About the Company
When investors read the executive summary, they want to be able to understand the key highlights of your company and why it is so exciting. Bankers and professional investors get a lot of business plans so they go through the summary to get an overall view of your plan. Investors may forget that this is likely the only chapter of the business plan that investors will read in full. Provide a track record of the sales you have made or broken, the number of prospective buyers at each stage of the purchase process, and show how you plan to expand your pipeline, grow your business, and make money.
Implementation Plan
Include your value proposition that includes a short statement that provides information about your target customers, their problems, your solutions and the benefits it offers them and the investor. It is a presentation of the main ideas which you will discuss in the rest of the plan. Add a description of competitive products, distribution channels, prices and partnerships. Consider establishing a competitive matrix that lists the most important attributes of your product, as well as your competitive advantage and positioning. Also, describe the channels and markets as well as your marketing and communication strategy. Let investors know how you plan to pay back their investment.
Financial Plan
Your compliance with the current market scenario and realistic plan will determine your investors "interest in the business plan. Once you have evaluated your capital requirements, your product or service, your competition, your marketing plan and your profit potential, you will be able to better assess your chances of success. Choose an exit strategy that matches your business and personal goals.
In summary, creating an excellent business plan will help you attract potential investors and obtain the necessary financing for your business project. This guide will guide you through creating a business plan for investors, help you answer the most important questions about your company and show you the best ways to show them.
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